Product & customer
- Product marketing
- Customer research
- Customer interviews
- Audience segmentation
- Product positioning
- Go-to-market strategy
hey there,i'm jyoti.
The short versionMy resume ↗
Product · Lifecycle · Growth · Brand
5+ years turning complex products into clear choices across SaaS, ecommerce and consumer businesses.
Connect on LinkedInWorked with
Mool.ai
Nitro Commerce
Curelink
DotPe
Rista
Rangat
Mi Arcus
Restokart
Binge Bakery
Signature by KLVCase studies
The work, up close.
Product launches, customer journeys, D2C brand building and strategy. Open any card to see the challenge, what I made and the evidence behind it.
Mool.aiProfessional work
Making an AI research product easier to understand and use
I turned a complex product into clearer guidance, practical use cases and role-specific communication.
Nitro CommerceProfessional work
Turning anonymous website interest into customer growth
Two customer programmes that connected intent signals with timely WhatsApp communication.
CurelinkProfessional work
Extending conversion beyond the first call
A WhatsApp journey that helped patients understand a care plan after the first sales conversation.
DotPe · RISTAProfessional work
Turning a feature launch into adoption and expansion
One launch, two audiences: help existing higher-tier users adopt a feature and give lower-tier users a reason to upgrade.
RangatFounder work
What building a jewellery brand taught me about demand
A broad audience idea became a more specific picture of who bought, why they bought and where the product got in the way.
NexOTOIndependent strategy exercise
Building a 30-day Dubai market-entry plan
A researched launch plan for taking garage-management software into Dubai with a narrow ICP, four acquisition channels and an explicit learning loop.
MinimalistIndependent strategy exercise
Designing post-purchase decision support for skincare
A product and GTM concept that extends Minimalist's clarity from choosing a product to understanding progress after purchase.
SnitchIndependent strategy exercise
Turning strong content into a connected growth system
A content audit that moves beyond posting frequency and connects cultural insight to discovery, commerce, CRM and retail.
Skills & focus
What I bring.
From understanding customers to shaping the message, building campaigns and learning from results.
Product MarketingLifecycle MarketingGrowth MarketingBrand Marketing
Content & brand
- Content strategy
- Copywriting
- Brand messaging
- Creative strategy
- Campaign storytelling
- Creative briefs
Lifecycle & growth
- Lifecycle marketing
- Email marketing
- WhatsApp marketing
- Onboarding journeys
- Feature adoption
- Upsell campaigns
Execution & learning
- Campaign planning
- Marketing automation
- Outbound prospecting
- SEO audits
- Campaign analysis
- Case-study development
The connecting thread
I connect the story, the journey and the number.
My work crosses SaaS, ecommerce, healthtech and consumer brands. I have been the first marketer, the only marketer and the person bringing research, messaging, campaign execution and reporting into one clear line of work.
Start a conversation ↗