Customer research
Start with real questions, objections and behaviour, not a generic audience description.
Growth marketing · Brand marketing
Growth built from customer insight.
I combine research, creative strategy, campaign execution and reporting so growth work stays close to the customer and the commercial goal.
Looking for Product & Lifecycle? ↗Selected work
5 cases · Each one includes a short TL;DR
01Professional work
Nitro Commerce
Turning anonymous website interest into customer growth
Customer research · Campaigns · Ecommerce growth
26× reported WhatsApp ROAS in one campaignView evidence ↗
02Founder work
Rangat
What building a jewellery brand taught me about demand
Founder story · D2C brand · Early market learning
72 orders · Approx. ₹55–60k revenueView evidence ↗
03Independent strategy exercise
NexOTO
Building a 30-day Dubai market-entry plan
Market entry · GTM strategy · Demand generation
21-page market-entry planView evidence ↗
04Independent strategy exercise
Snitch
Turning strong content into a connected growth system
Brand audit · Cultural strategy · Content system
21-slide brand and content strategyView evidence ↗
05Professional work
DotPe · RISTA
Turning a feature launch into adoption and expansion
Product adoption · Email lifecycle · Sales enablement
Approx. 20% adoption lift and 500 assisted upgradesView evidence ↗
How I work
Creative strategy
Find the message, angle and format that make a product feel relevant in the moment.
Campaign ownership
Connect audience, copy, setup, channel coordination and handoff instead of treating them as separate jobs.
Commercial learning
Use results to sharpen the next decision, including the product or operational limits marketing cannot fix.